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Jan 30 2024 
Market Segmentation
Market segmentation is valuable for any business seeking to better focus on its target customers.
With illion data, you can identify prospects with preferred attributes, ranging from age and gender, to behavioural attributes that measure a customer’s purchases or propensity to engage with a product or service.Using our unique datasets, which include household data, demand indices,…
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Nov 20 2023 
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Oct 18 2023 
How illion data can help increase customer retention
While acquiring new customers can provide benefits in the short-term, to sustain long-term growth, businesses need to keep customers coming back.
By focusing on customer retention, you can maximise the value of your existing customer base and mitigate the costs associated with attracting new prospects.
At illion, we can help you identify customers who are at risk…
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Sep 13 2023 
Customer acquisition methods to maximise your reach
With natural disasters, interest rate increases, inflationary pressures, international instability and economic insecurity, the Australian market has become increasingly turbulent. In addition, consumers are now becoming more discerning and less loyal to their providers. They are constantly looking for better deals, which is resulting in greater customer churn and attrition across many industries.
These challenges make…
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Jun 27 2023 
illion partners with Access Intell
Getting PPSR correctly every time, as many asset financiers will tell you, is not easy. Several providers have tried but the specialist nature of achieving the highest priority security interests means that very few do it well. With insolvencies on the increase, and the economic outlook showing signs of further decline, banks and finance companies…
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Jun 06 2023 
Why businesses can’t ignore source of funds and source of wealth
It is crucial to understand the concepts of source of funds (SOF) and source of wealth (SOW) when dealing with customer due diligence in financial institutions.
Source of funds refers to the origin of the money involved in a transaction, whereas source of wealth represents the entirety of a customer’s wealth, including assets and the activities… -
May 11 2023 
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May 03 2023
Unlock the power of Geo Attributes
illion’s geographical profiling capabilities can open up brand-new areas of opportunity.
By leveraging our expansive bureau information, we can aggregate geographical areas down to mesh block levels (30 to 60 households) to reveal extensively detailed insights.Where Sydney homeowners are behind on their mortgage repayments% of home loans that are 30+ days past due
Current % 0.1 2.5Where…
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Jan 10 2023
How illion consumer data can improve your marketing strategy
With our consumer marketing data, you can make better decisions.
By analysing and providing insights into your customers’ behaviour, we can help you understand who your customers are, so you can measure, define and refine your go-to-market strategy, and find more of your desired customers.
We do this in four stages:
1 – Enhance
We validate and enhance your… -
Jul 18 2022
Knowledge: the key to retaining customers
Customer churn (the loss of customers) can seriously hurt your business revenue. While some amount of churn is inevitable in any business, you still need to have an effective churn reduction strategy in place.
The cost of acquiring new customers is much greater than keeping existing ones. And so, retaining customers should be a priory for…
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